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Relax Gaming has expanded its reach in the regulated gambling market in Denmark with the introduction of the Dream Drop product locally. The popular supplier and aggregator of award-winning content has signed a new partnership with FDJ UNITED.
The partnership extends the feature to Unibet and Maria Casino, which are part of the FDJ UNITED group. Relax Gaming Jackpot Business Owner Alastair Smith has welcomed the opportunity to collaborate with the group on this launch, adding:
“We’re delighted to announce the launch of Dream Drop in another regulated market. The Danish player profile is an excellent fit for the unique jackpot experience that Dream Drop offers, and early results have exceeded expectations.”
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It’s widely believed that all-or-nothing exchanges are carving out significant niches in states, such as California and Texas, where sports betting is prohibited, but there’s also emerging consensus that the prediction market threat to sportsbooks is easing.
A major advantage for traditional sportsbook operators is their ability to aggressively fund customer acquisition and retention bonuses. As EKG points out, prediction markets have “less ability to be generous with bonuses” because users trade against one another rather than against the house.
That creates a stark contrast during peak football season when traditional sportsbooks spend heavily on promotions. Offers ranging from $350 to $365 from major operators make the $25 to $50 promotional matches typically seen on prediction markets appear modest by comparison.
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Leicester City vs. Slavia Prague (Agg 0-0) (8pm GMT kick-off)
Even more finely balanced is this last 32 clash between the surprise package of this season’s Premier League and a side who crashed out of the Champions League at the Qualifying Round stage, losing 4-1 to Midtjylland. That came after a 0-0 first leg result back in Prague and having lost Tomáš Souček and Vladimír Coufal to West Ham in 2020, Slavia look a shadow of their former selves.
The action from the first leg was not the most sparkling that either side have produced during the season but hinted at the areas Leicester can exploit back at the King Power Stadium.