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“The AI gaming charter translates these principles into practical, sector-specific guidance,” he added.
The charter also made a series of other recommendations. It suggested that companies should designate a senior member of staff responsible for governance of the technology. It additionally recommended an AI oversight or ethics committee.
The framework also urged companies to implement rollback mechanisms and “kill-switch” controls for higher-impact systems.
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Leicester City vs. Arsenal (12 noon GMT kick-off)
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What is Golden Tour?
Beynon says sports betting companies have suffered particularly badly because the market is questioning both future earnings and the size of the eventual opportunity. More iGaming-focused companies such as Rush Street Interactive and Super Group have generally performed better operationally, helped by stronger earnings growth and profitability.
The lesson is simple: gambling still attracts capital when the money is visible. It is less attractive when the payoff lies far in the distance.
The biggest new uncertainty in US sports betting is prediction markets. The American Gaming Association estimates that Americans will legally wager $29.5 billion in betting handle through US regulated commercial sportsbooks during the 2026 NFL season, broadly unchanged from the $29.4 billion handle recorded in 2025. These figures refer to the amount wagered, not sportsbook revenue.