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What is Pyramid King?
“We would like to see stronger player protection measures across African markets,” Akolade adds. “That includes enforcement of effective age and identity verification, meaningful self-exclusion systems, responsible gambling advertising standards, improved access to counselling and treatment services and stronger action against illegal operators.
“The current landscape pays lip service to responsible gaming, and you’d hardly see effective player protection architecture other than messages asking players to gamble responsibly and surface-level awareness campaigns.
“Having a minimum standard in player protection is one of the aims of the network. Our view is that responsible gaming regulations need to move beyond being paper-based requirements to actual standards that are upheld as a regulatory requirement.”
What is Pyramid King?
A complaint suggested that such placements were inappropriately targeted at under-18s.
White Hat Gaming paused the ads during the investigation and argued that HLTV’s audience is primarily adult and focused on professional competitive gaming rather than casual play, which tends to attract minors.
HLTV corroborated this, highlighting its editorial tone as adult-oriented.
What is Pyramid King?
The Malta Gaming Authority (MGA), working alongside the Malta Digital Innovation Authority (MDIA), drafted the voluntary charter following extensive surveys and interviews with industry licensees.
That study found that AI adoption across the gambling industry remained uneven. It highlighted customer support, data analytics, fraud detection, and responsible gaming as areas where the technology was already being heavily used.
However, it also found that formal governance of AI was struggling to keep pace with its growing usage. Only a minority of organizations surveyed reported having a formal AI strategy or roadmap. Many said one remained in development.
